Jay-Z Mobile

Jigga just recently launched The RocPopShop, a 50-foot long trailer that’s expandable up to a thousand square feet luxurious retail space. The store was created to promote Rocawear’s new premium line during a Jay-Z’s recent concert tour.

The luxurious mobile retail space bears all Rocawear’s finest upscale products, showcased in large custom travel trunks, covered in stamped patent leather and lined in suede. In fact, the entire inner part of the trailer is adorned with suede walls and custom zebra wood cabinetry. Sophist Production provided the tech touch with its state of the art 46-inch flat screen TV and stereo system with a custom gaming zone.

The RocPopShop has begun its New York City tour since April 3, 2009 and will be parking in Atlantic Yard, Brooklyn from April 6 to 18. The mobile shop will be open from 10 am to 9 pm. Customers will be able to purchase super-exclusive Rocawear items that are not available in other Rocawear stores or retailers.

DLR Note: (When I grow up, I want to be just like Jay-Z.)