Under Armour To Battle Nike

DMV owned company Under Armour is throwing its hat into the shoe arena in hopes of tackling Nike by introducing its first pair of athletic shoes in January 2009. I have much respect for Under Armour but this is like Soulja Boy trying to battle Jay-Z. They might want to take on Pro-Keds or Asics first before they come messing with the beloved swoosh.

DMV's Own Under Armour

Check out this article from the NY Times on the mainstream success of Under Armour. LMAO @ the excerpt below:

Similarly, the company has carefully controlled distribution. For years it has largely restricted sales to sporting goods stores, military-base exchanges and sports- and military-oriented outlets. One of the largest and most inclusive sports-underwear sites was turned down by Under Armour when it sought to sell the line. The owner, who asked that he and his site remain anonymous in case negotiations started up again, was told by an Under Armour representative that its owner found his site “too homoerotic, too gay.”